B&B Electric - wpDuo

B&B Electric

Business Growth
and Perception Evolution

Commercial electrical projects need to be on time and on budget. It is important that the site convey B&B Electric’s commitment to those expectations, and includes compelling calls to action to capture and convert new sales prospects.

Existing customers looking to submit services requests, provide reviews/feedback, or get more industry program information must be able to easily find these features on the new website.

The Plan

  • Comprehensive Audience Strategy
  • Website Design

The Results

97 website-direct leads generated in first 3 months
52% Increase in new website users
40% Increase in total page views
Modernization of brand to accurately represent the current B&B Electric

First 90 Days - Leads Generated

97

Increase in Website Users

52%

Increase in Page Views

40%

Audience Strategy

Developed & Validated Customer Avatar
Created Identity & Messaging
Built a website strategic plan & sitemap

  • Customer Avatar

  • Customer Journey

  • Messaging & CTAs

  • Website Plan

After (Hover for Before) Before

Inbound Strategy

Search Optimization
Inbound & Lead Generation Strategy

 

  • Search Optimization

  • Inbound & Lead Generation

B&B Electric was able to realize daily lead generation, and use the website as a key element of their marketing & lead generation system, following work with Satellite Six.

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