Commercial electrical projects need to be on time and on budget. It is important that the site convey B&B Electric’s commitment to those expectations, and includes compelling calls to action to capture and convert new sales prospects.
Existing customers looking to submit services requests, provide reviews/feedback, or get more industry program information must be able to easily find these features on the new website.
97 website-direct leads generated in first 3 months
52% Increase in new website users
40% Increase in total page views
Modernization of brand to accurately represent the current B&B Electric
Developed & Validated Customer Avatar
Created Identity & Messaging
Built a website strategic plan & sitemap
Messaging & CTAs
Inbound & Lead Generation Strategy
Inbound & Lead Generation
B&B Electric was able to realize daily lead generation, and use the website as a key element of their marketing & lead generation system, following work with Satellite Six.