Drylock Technologies

Boosting Recruitment with
Inbound Marketing

Drylock Technologies is a manufacturer creating innovative hygiene products for daily comfort and care, and engaged with Satellite Six in 2018 as an inbound marketing partner. The market for manufacturing employees was already strained and Drylock hired Satellite Six to lure recruits from regional manufacturers and an already limited applicant pool using inbound marketing and website design.

The Plan

Comprehensive Audience Strategy
Inbound & Content Marketing Plan
Website Management

The Results

252% Increase in Monthly Applicants over 8 months
144 Monthly Applicants Generated
300% Increase in Unique Pageviews to Recruiting Page

Sharp increase in applicants

252%

Recruitment Pageviews

3x

Monthly Applicants Generated

144

Audience Strategy

Developed Customer Avatar
Created key messaging (Work Hard, Play Hard)
Created Recruiting Microsite

Customer Avatar
Messaging
Mircosite Creation

After (Hover for Before) Before

Inbound Strategy

Developed Customer Avatar
Created key messaging (Work Hard, Play Hard)
Created Recruiting Microsite

Monthly Blogging
Search Optimization
Ad Campaign Management

Drylock Technology found continued recruitment success, growing their pool of applicants and website engagement every month with Satellite Six.

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