Northland Buildings - wpDuo

Northland Buildings

Generating Massive
Regional Leads

Northland Buildings originally engaged with Satellite Six with the goal to modernize their brand and customer experience and the intention of getting ahead of their competition, improve sales and lead generation throughout the new web design, as well as use online advertising to continue to grow their market share in the company’s sales area throughout 7 states in the Midwest.

The Plan

  • Comprehensive Audience Strategy
  • Website Design
  • Inbound Campaign

The Results

492% Increase in Website Pageviews
169% Increase in Website Sessions
175% Increase in Website Users
35% Increase in Average Session Duration
23% Decrease in Bounce Rate

Leads Generated per Year

2000

3-Year Site Traffic Growth

3x

3-Year Site Page View Growth

5x

Audience Strategy

Developed & Validated Customer Avatar
Built a website strategic plan & sitemap

  • Customer Avatar

  • Customer Journey

  • Website Plan

After (Hover for Before) Before

Inbound Strategy

Search Optimization
Inbound Google Ad Campaign

  • Search Optimization

  • Inbound Ad Campaign

  • Inbound Lead Generation

Northland Buildings built their first website with Satellite Six in 2012-13, and felt so strongly about the project’s success, they built a redesigned and brand-updated second website in 2019.

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