PHD Academy - wpDuo

PHD Academy

Exciting the
Next Generation of Students.

PHD Academy contacted Satellite Six with the goals of a rebrand and an online marketing funnel including a conversion-focused website.

They needed to reinvent themselves as a midwest company that reflected local student values, not the Salon Professional Academy / 5th Avenue Saks feel that their franchise made them appear to be.

The Plan

  • Comprehensive Audience Strategy
  • Website Design
  • Inbound & Content Marketing Plan

The Results

High Website Engagement
Doubled average website visit length
New brand that reflects the values of its audiences
Cohesive brand and message across campaigns and materials

Highly Engaged Visit Length

2x

Pre-Enrollment Lead Conversion Rate

14%

First-year Lead Generation

475

Audience Strategy

Developed & Validated Customer Avatar
Created Identity & Messaging
Built a website strategic plan & sitemap

  • Customer Avatar

  • Customer Journey

  • Messaging & CTAs

  • Website Plan

After (Hover for Before) Before

Inbound Strategy

Search Optimization
Blogging & Content Marketing
Inbound & Lead Generation Strategy
Email Marketing

  • Search Optimization

  • Blogging & Content Marketing

  • Inbound & Lead Generation

  • Email Marketing

PHD Academy was able to successfully refresh their website and brand, and create a more engaging experience for their prospective students.

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