PMI - wpDuo


Attracting New Staff
and New Clients

PMI felt their current messaging was not connecting with their customer base nor their prospective employees. For this reason it was important to inject new life into the brand through their messaging and visual identity.

Their goals were to update their brand identity, positioning, and messaging, and create a new website to better communicate their capabilities to their team and their customers alike.

The Plan

  • Comprehensive Audience Strategy
  • Identity & Messaging Update
  • Website Design

The Results

  • Over 2000 pageviews/mo in first quarter since website launch
  • Positive feedback on updated brand identity from clients and employees
  • 9.7% Employment app conversion rate
Website Traffic Page Views


Employment App Conversion Rate Boost


Audience Strategy

Developed & Validated Customer Avatar
Created Identity & Messaging
Built a website strategic plan & sitemap

  • Customer Avatar

  • Customer Journey

  • Messaging & CTAs

  • Website Plan

After (Hover for Before) Before

Inbound Strategy

Search Optimization
Blogging & Content Marketing
Inbound & Lead Generation Strategy
Email Marketing

  • Search Optimization

  • Inbound & Lead Generation

  • Materials Graphic Design Support

PMI was able to significantly boost their website as a recruitment and internal HR tool, to become a core part of their recruitment marketing strategy in addition to their new customer acquisition, following work with Satellite Six.

Put website marketing on autopilot.

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