Rock & Tait Exteriors - wpDuo

Rock & Tait Exteriors

Reshaping Perception
and Generating Leads

Rock & Tait has been a premier home remodeling firm in Wisconsin for years. While the business has consistently seen success, in recent years the perception of the previous logo and website were no longer in alignment with the family and community focused brand Rock & Tait was working to become.

They needed to reposition themselves as the “whole-home improvement” brand in the region, and in doing so were hoping to make their brand more appealing to their core market, attracting business on more than just price.

The Plan

  • Comprehensive Audience Strategy
  • Website Design
  • Inbound & Content Marketing Plan

The Results

5.2% Contact Conversion Rate (Industry avg is 3%)
Over 60 Leads Generated in initial 2 months of new website
184% Increase in pageviews over previous year
153% Increase in pages per session (+3.25)

Leads Generated - First 2 Months


Page View / Engagement


2-Month Traffic Increase

+7.36 %

Audience Strategy

Developed & Validated Customer Avatar
Created key messaging (Improving Homes, Building Families)
Built a website strategic plan & sitemap

  • Customer Avatar

  • Customer Journey

  • Messaging & CTAs

  • Website Plan

After (Hover for Before) Before

Inbound Strategy

Developed Website Content Blogging Strategy
Built Inbound Strategy incorporating Facebook & Organic Google Search

  • Content & Blog

  • Organic Search

  • Facebook Strategy

Rock & Tait generated over 30 website leads per month and ranked page 1 for top valued search terms after working with Satellite Six.

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