Rock & Tait Exteriors

Reshaping Perception
and Generating Leads

Rock & Tait has been a premier home remodeling firm in Wisconsin for years. While the business has consistently seen success, in recent years the perception of the previous logo and website were no longer in alignment with the family and community focused brand Rock & Tait was working to become.

They needed to reposition themselves as the “whole-home improvement” brand in the region, and in doing so were hoping to make their brand more appealing to their core market, attracting business on more than just price.