5 Fast Ways to Make Your Website More Attractive To Your Best Customer
Your website is the home base for all of your business’s online marketing activities. Because of this, it’s essential that you take steps to ensure it immediately resonates with your exact target audience.
Not sure where to begin when it comes to enhancing your website?
Here are five simple and fast ways to make your website more attractive and inspire your target audience to take their next step in building their relationship with your brand.
High-Performing Websites Are Critical
A high-performing website plays an important role in helping you to make a good impression on your audience and build your business.
It inspires your audience to spend more time on your site, leads to more website leads, and builds instant brand recognition.
5 Simple Steps To Make Your Customers Engage With Your Site
Okay, you’re ready to prioritize your website’s appearance and performance.
Where do you begin, though? Here are five fast and effective strategies you can start implementing today:
1. Compelling Calls-To-Action
A call-to-action (or CTA) tells your audience what you want them to do next. If you want people to follow through with your call-to-action, you need to make sure it’s specific and well-written.
Use a strong verb, such as “Shop”, “Buy”, “Order”, etc., and use words that have the potential to evoke a strong emotion, such as “Stop wasting valuable time. Join today”
You can also leverage “Fear of Missing Out” (FOMO) by letting people know the offer is only available for a limited time, you only have a certain number of products available, etc.
Make sure your website’s call-to-action is visible on a variety of devices as well. High-performing websites are mobile-friendly, meaning they look good and are navigable on desktop devices and mobile devices alike.
Check your website’s call-to-action on several different types of devices to see how it looks and ensure it’s clear and easy to find.
2. Simple and Clear Navigation
The best websites have a simple, straightforward design, a natural flow, and are easy to navigate.
Your audience shouldn’t have to spend several minutes looking around on the screen to try and find what they’re looking for. In fact, a general rule is that they should be able to find what they need within just one or two clicks.
There are lots of ways that you can improve your website’s navigation. Start by making sure you’re being consistent across every page. If the layout changes completely every time someone clicks on a different page, it’s going to be hard for visitors to remember where things are located.
Divide your pages up into different categories, too, and use clear headings. Examples might include “Shop”, “Blog”, “Contact Us”, etc. You can also divide these categories up into subcategories for even easier navigation.
3. Add Trust Factors All Over Your Site
Trust factors help to increase your brand’s credibility.
They show people that they can, well, trust you and feel confident that they’re getting what’s promised when they buy what you’re selling. There are lots of ways that you can incorporate trust factors into your website. Some common examples include displaying testimonials, reviews, and Google or Facebook ratings.
Testimonials are one of the most powerful types of trust factors you can showcase on your website.
This is especially true when they can be attributed to a real person. When you include the name of the person who provided the testimonials and possibly even add a picture, it appears more authentic and does a better job of boosting your brand’s credibility and getting people excited about buying your products or investing in your services.
4. Persuasive Copywriting
Well-written, persuasive copywriting also plays a key role in helping to improve your website’s performance and making sure you make a great impression on your audience.
Great copy also provides value and increases the likelihood that the people who visit your website will follow through with your call-to-action and continue taking steps toward becoming loyal, paying customers (what every business owner wants, right?).
Persuasive copywriting isn’t always easy to do, especially if you don’t have a lot of experience as a writer. One way to level up your approach to copywriting, though, is to make sure what you’re writing, whether it’s a landing page, a product description page, or a blog post, is clear, simple, and to the point.
Don’t get caught up using flowery language to over-explaining what your product or service is all about.
5. Audience (“YOU!”) Centered
Your website should speak to your audience, it should NOT be all about you.
Talk less about what makes you a great company and use more of the text to invite your audience into your vision of transformation.
Use the word “you” more than you use the word “we”.
Rather than saying, “We’ve helped 10,000 people lose weight”, try saying “Get your life under control without ever going on another diet again”. The first example is about you, the second example addresses the exact goals that your audience has.
A website that talks to your audience’s goals and pain points will always outperform a website that only talks about your business.