wpDuo Articles
The world of digital marketing is full of confusing acronyms: SEM, CPM, KPI, CTR… I could go on. In this post, we’re going to be looking at two of them in particular as we compare SEO vs PPC. Both are two sides of the same coin. SEO (search engine optimization) is the practice of driving […]
You have built an amazing website. The design is gorgeous. It’s been optimized to be readable on every device. The content is perfect—it’s salesy without being too salesy and you are sure it will convert just about everybody who pays your site a visit. Unfortunately, without doing SEO, the likelihood that anybody will actually be […]
Google is the #1 search engine in the world and the marketers who know how to play the search-engine game are bringing in more traffic and more sales to their websites than their competitors. What is SEO? SEO stands for Search Engine Optimization and refers to the strategy of improving website signals that make you […]
What Is Inbound Marketing? Inbound marketing is a type of digital marketing where businesses attract an audience with content and solutions they’re looking for and tailor a customer journey based around their current needs and interests. After attracting users to their website through various channels, inbound marketing continues to offer support, solutions, and reengagement that […]
In order to rank on Google for ANYTHING, you need to tell Google what your content is about. A Meta title and meta description are the beginning of how to indicate the topic of your content to search engines like Google. They also provide a direct and indirect way to target keywords you want to […]
What is Google My Business? Google My Business is a free directory tool that allows businesses to manage their online listing with Google. The Google My Business listing may show up when a company or service is searched on a Google platform. In this digital directory, a company can describe their services, manage reviews, share […]
Google is the #1 search engine in the world and the manufacturers who know how to play the search-engine game are bringing in more traffic and more sales to their websites than their industrial competitors. What is Industrial SEO? SEO stands for Search Engine Optimization and refers to the strategy of improving website signals that […]
LinkedIn may not be the largest overall social media platform but 20% of the 500MM+ users are senior level decision makers. LinkedIn has massive potential for business development, lead generation, and free sales opportunities… …which is why 91% of marketing executives call LinkedIn the #1 place to find quality content. And while there is a […]