7 Indicators Your Website Could Be Generating More Money
Your website is either helping your business reach its full potential…
…or holding it back.
The success of your business greatly depends on your website.
Many people believe once their website is “completed” it should generate leads and sales on its own. They cross it off their to-do list and move on to the next task.
But the truth is that there’s more that goes into your website achieving success and generating more money for your business.
So how do you know that your current website isn’t cutting it and there is room for improvement?
In this article, we will be going through 7 indicators that your website could be generating more money and sales for your business.
1. High Bounce Rate
A “bounce” occurs when a user visits your website and leaves without interacting further with your site. Your bounce rate is the percentage of visitors who bounce off of your site.
A high bounce rate means your website isn’t effective in engaging visitors with your content.
So how can you determine if your bounce rate is high?
According to a study by RocketFuel, 41-55% is average, 56-70% is higher than normal, and 70% or higher is bad.
If your bounce rate is high or even average, your website is missing out on a more engaged audience experience that is more likely to convert and move down the funnel.
2. Failing to Convert Visitors into Quality Leads
Website traffic doesn’t matter if that traffic isn’t converting into quality leads.
The key to converting visitors into leads involves a comprehensive content strategy that is built around your entire website and target audience.
Your content not only needs to be engaging, but it needs to clearly show the user how to ascend and convert within your strategy.
If users are having trouble determining the next step to take on your website or are disengaged, they won’t convert.
If your website isn’t getting enough quality leads as it should, your business is missing out on potential customers that are ready to convert.
NOTE: We wrote a step-by-step guide to Doubling Your Leads in 30 Days. If you’re serious about generating leads online, this is the place to start. It’s the exact process we use to convert a massive number of leads for our clients.
3. Doesn’t Show Up on the First Page of Google Search
Showing up on the first page of Google is a must for your business to get exposure from potential customers.
75% of people never scroll past the first page on a Google search, according to Hubspot.
This means that if your website is showing up on the second page or lower, very few users are going to find you.
Instead of clicks and traffic going to your website, they will go to your competitors that are ranking on the first page.
Customers won’t even get a chance to compare you to competitors because they will never visit your website.
4. Change in Products, Services, or Value Since Last Designed
If your products, services, or values have changed and it’s not reflected in your website, then users can feel a disconnect with your brand.
If you have added products or services that are not on your website, you may not be giving a complete picture of your company to your audience.
A user could be looking for the exact service that you offer, but if it’s not reflected on your website, they will assume your business doesn’t offer it.
It is essential that all the information on your website is up-to-date and accurate to achieve a better experience for users that are more likely to do business with you.
5. Looks the Same on Every Device, Whether it’s Desktop or Mobile
Online users and customers are progressively turning to mobile.
This means that mobile-friendly websites are no longer optional.
Not only do mobile-friendly websites matter to users, but your organic ranking in Google is strongly based on this as well.
Businesses with mobile-friendly websites also create trust and accountability between the user.
According to a study by Sweor, 57% of internet users won’t recommend a business with a poorly designed website on mobile.
A lot of business relationships come from recommendations, and missing out on this is holding your business back.
If your website looks the same on desktop as it does on mobile, your website may be losing engagement and sales
6. Competitors Have Website Features That You Don’t
Your business is constantly looking for ways to obtain a competitive advantage in the market.
The design and features of your website should be one of them.
Users will regularly compare your website with competitors and it’s important to stand out.
If competitors have specific website features that are improving upon the user experience and your website doesn’t, there’s a good chance the user will go with the competition.
7. Style is Outdated and Unprofessional
We live in a fast-changing world and website development is an ever-changing industry.
That is why it’s important for your business to keep your website up-to-date and professional.
First impressions are crucial and if the visual appearance of your website doesn’t grab a user’s attention right away, they will click away.
Users will get the impression that your business doesn’t care about its image and that your services will be lacking as well.
Where to Start With Web Design
Determining that your website could be generating more money and needs work can be intimidating.
But enhancing the performance of your website can lead your business to increased engagement, more qualified leads, and more sales.
Focus on each of the indicators listed above and analyze what your website can improve upon.
If you are wondering what the next step is for your company, or not sure where to get started, feel free to contact us here at Satellite Six. We offer a free review of your current marketing and website strategy.