How to Avoid 3 Common SEO Mistakes
When it comes to designing and writing content for your website or blog, it’s important to have search engine optimization at the top of your priority list. By now, you know that search ranking is a crucial factor of any marketing strategy, and without it, your website can easily get lost somewhere out in the unknown depths of SEOless cyberspace. A recent study by Conductor found that “72% of marketers from enterprises rate search engine optimization (SEO) as successful in achieving marketing objectives like lead generation and increased Web traffic.” (1)
It’s time to start optimizing, people.
Unfortunately, SEO can cause headaches if you’re unsure of how to rank. Do you find yourself struggling to gain exposure in search engines? It could be because your website isn’t correctly optimized for search.
To fix this problem, start by ensuring you aren’t making any of these three common SEO mistakes on your website:
Lack of Keyword Focus
When it comes to search engine optimization, keywords play a critical role in getting your website to rank on Google. If you know anything about keywords, you’re well aware that a bit of research is involved, too. If you fail to focus on relevant topics, Google will fail to focus on your website or blog. Another tip to keep in mind? Keywords should equal your customer’s verbiage, and shouldn’t be generic industry jargon. Be sure to put yourself in the mindset of your customers.
Most marketing experts will tell you the same thing – content is King. Thin, replicate, or poorly written content won’t attract customers or Google, either. It’s important to build a solid content strategy, choose topics that are interesting and informative to your target audience, and always proofread. Also, keep your content fresh and updated, as no one likes to read old information.
Linking to internal pages and outside sources can be a great way to add credibility and quality to your website. Unfortunately, linking to articles that don’t have an author, date, source, well-designed site, or reputable content can hurt your own credibility, causing your website to rank lower on search engines. Make sure you’re linking to expert sites or an authoritative blog. Watch out for broken links, too, because they will earn you a bad reputation with both customers and search engines alike.
By avoiding these common SEO mistakes, not only will your website rank higher on search engines, but your site will gain more traffic, too. Creating a positive user experience is the key to SEO and online success!