[PODCAST] Tailor to your audience – with guest Jeff Dykes

This week on the show, I sat down with Jeff Dykes of Northern Star Fire to get his take on lessons he learned in tailoring his marketing efforts to suit the needs of his customer base. We also explore how he was able to rapidly make inroads into international distribution.

The Maker Marketing Podcast is a new weekly show from Satellite Six, currently in its first season. This podcast is perfect for manufacturers who want to learn what’s working in marketing for businesses like theirs. New episodes every Friday!

Next week on the show: I talk with Travis Blomberg of WasteCap Resource Solutions about how to think of waste as a marketing and profit opportunity rather than as a disposal expense.

Love it? See areas to improve? Let me know in the comments below.

Thanks for listening, and all the best to your success!

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