[PODCAST] Creating an Industry Community with Kevin Sofen
Laura speaks with Kevin Sofen of WS Darley & Co about how their marketing was all about becoming thought leaders in their industry. They created SmartFirefighting.com as a way to further their mission – and ended up evolving their entire industry as a result. Check out the full episode below, or by subscribing on iTunes or your favorite podcasting service.
Thanks to Kevin Sofen for being with me on the show today. Check out SmartFirefighting.com to see how Kevin and WS Darley have transformed their business into a community rallied around the cause of keeping firefighters safe.
The Maker Marketing Podcast is a weekly show from Satellite Six, currently in its first season. This podcast is perfect for manufacturers who want to learn what’s working in marketing for businesses like theirs. New episodes every Friday!
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