[PODCAST] Influencing Industry Mindset

This week on Maker Marketing, we talk with Rose-Marie Brandwein about the RAPID Manufacturing Institute, and how they’re building community around Process Intensification. RAPID’s mission is to be thought leaders, and to change the mindset of organizations within the chemical manufacturing industry to understand why this process benefits several facets of a business.

Along the way we start to see why, if your goal is creating industry change, becoming the thought leader in your content marketing can have a major impact.

Thanks to Rose-Marie Brandwein for being with me on the show today. Resources mentioned include:
The RAPID Institute for Manufacturing, RAPID Fact Sheet, and parent organization the AIChE.
– Article: RAPID Spotlight: Five Trends in Manufacturing and Their Impact on Process Intensification
– Article: All in: Shaping tomorrow’s manufacturing workforce through diversity and inclusion
– Article: The 2019 Manufacturing Marketing Annual Trends Guide

The Maker Marketing Podcast is a weekly show from Satellite Six, currently in its first season. This podcast is perfect for manufacturers who want to learn what’s working in marketing for businesses like theirs. New episodes every Friday!

I WANT TO HEAR FROM YOU! What did you think of this week’s show? How often are you getting feedback from your customers? Are there questions you want answered in the next MAKER MARKETING PODCAST? Let me know in the comments section below.

Thanks for listening, and all the best to your success!

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