Should Your Business Be Blogging?

It seems as though there’s an ongoing conversation about whether businesses should be blogging or not. Companies are constantly wondering if writing a blog post several times a week is worth the extra time and additional effort. The short answer? Yes! Blogging on a persistent basis is an inexpensive (and rather easy) way to amplify your marketing efforts and attract numerous prospective clients. Here’s a few notable ways blogging can help your business:

Blogging boosts credibility.

Whether you’re aware of it or not, when you write blog posts, you’re establishing yourself as an expert in your business. Your blog is a place where you can share industry and product news, showing your viewers that you know what you’re doing and talking about. You can write articles, instructions, or even show examples so that your customers can see what they can do with your products or services, implementing your authority. The overall goal is to provide significance to your readers – not just serve as a sales pitch. When you present valuable information, you’ll gain your viewers’ trust, and the sale will come naturally.

Think about it – if a reader stumbles upon an answer to their question via blog posts written by employees at your company, they’re much more likely to trust you with their money because you’ve already assisted them in the past. The sales opportunities are endless!

Website traffic will increase.

There’s no denying that every business would like more visitors coming to their website on a daily basis. A simple way to achieve this? Starting a blog. Every time you write a blog post, it’s an additional indexed page on your website, meaning another opportunity for you to rank on search engines through organic search. Google loves new content, and it’s not likely that the information on your website gets changed very often. This is exactly why writing blog posts is extremely beneficial – it’s giving search engines fresh and original content to check in with frequently.

Blog posts produce leads.

According to a study conducted by Inside View, “B2B marketers using blogs generate 67% more leads.” (1)

That’s a lot of leads.

A great way to convert this traffic into leads is by adding a compelling call-to-action (CTA) to each and every blog post. The most common form of CTA is offering some type of content that is going to benefit the reader (free trial, eBook, webinar, etc.) in exchange for their information. The visitor fills out a form, submits their information, and receives the free offer – it’s as simple as that! And guess what – you’ve just generated a lead.

Over time, your website will become a “go-to” resource for informative and valuable content, which will ultimately lead to higher customer satisfaction and conversion rates. Also, blog posts can show a personal side of your company that current, and potential clients may not see through your outbound marketing techniques. So, what are you waiting for? Get blogging!

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