17 (actually awesome) Manufacturing Websites of 2020

Manufacturing websites have to convey technical information while showcasing strong brand values. It’s not enough to be visually strong, they need to be an anchor in the marketing process that moves users into strategic decisions. A good website successfully increases online leads and gets visitors to remember you and visit your site again.

In this article, we’ll give an overview of what makes strong manufacturing websites, and a list of our favorite 18 websites right now.

Manufacturing Websites Over The Years

Traditionally, manufacturing websites have functioned like online brochures. They’ve been a tool for listing products and services and giving customers something to browse when they’re interested in your company.

As marketing has evolved, the need for websites to generate strong results has increased.

What Makes Manufacturing Websites Successful?

Mobile friendly design

A massive number of B2B customers are browsing from the field or after hours.

Clear navigation

Extreme simplicity is key. Attention spans are shorter than ever so your page must be insanely easy to navigate.

Catchy messaging

Your opening line on the home page above-the-fold should be audience centered and inspire them to want to get to know you and your products better.

Simple design

In 2020, less is more. Keep it simple; embrace white space and only put the most important information on your menus.

Strong brand language

Strong brands that people believe in dominate competitive markets and weather market fluctuations better than anyone else. Be clear what your brand stands for and communicate it concisely.

Compelling Calls-To-Action

Don’t waste your website visitors. Make strong CTA’s that invite users to take their next step with your business.

Modern design aesthetic

Outdated websites reflect outdated and irrelevant businesses. Stay on top of your web design and avoid looking outdated.

Lead generating opportunities

There are infinitely more ways to generate leads on your website than just the “contact us” page. Create high value guides, white papers, checklists, and visualizers that users can receive in exchange for their contact information.

Good use of white space

Don’t be afraid of simplicity. White space draws attention to what matters most. Rather than spread yourself thin with too many options, only put what matters most on your website.

Active and high performing blog

55% of marketers globally say that blogging is there #1 priority for inbound marketing. Strategically written content drives free longterm organic traffic from Google.

Video on the home page

The most meaningful connections in life happen face to face. Humanize your company; showcase your brand; and build audience loyalty with prominently placed videos.

Strong SEO signals for search engines

Have a beautiful website? Great! Unfortunately it means nothing if nobody finds you when your services are being searched. A great website provides a good experience for humans and sends the right signals to search engine robots.

Trust-building features on home page

Marketing claims that come directly from the marketing department don’t hold a lot of weight. Add customer testimonials, reviews, and customer logos to your website to build trust, or “social proof”

Built-in chat feature

Some users want to browse on their own while others want to talk right to human or chatbot. Including a chat feature gives you the opportunity to make deeper connections with users who may want to work with you.

Get-a-Quote option on home page

Actually EVERY page should have a ‘get a quote’ option or ‘contact us’ CTA. Some users don’t need any more information. They are simply ready to talk to someone on your team or get a quote quickly.

The BEST 17 Manufacturing Websites of 2020

(In no particular order)

1. Rice Lake Glass (a website we designed)

Why we LOVE the Rice Lake Glass website:

✔Mobile friendly design
✔Clear navigation
✔Catchy messaging
✔Simple design
✔Strong brand language
✔Compelling Calls-To-Action
✔Modern design aesthetic
✔Strong SEO signals for search engines
✔Get-a-Quote option on home page

2. Graco

Why we LOVE the Graco website:

✔Mobile friendly design
✔Clear navigation
✔Simple design
✔Strong brand language
✔Modern design aesthetic

3. PMI LLC (a website we designed)

Why we LOVE the PMI website:

✔Mobile friendly design
✔Clear navigation
✔Strong brand language
✔Compelling Calls-To-Action
✔Modern design aesthetic
✔Strong SEO signals for search engines
✔Get-a-Quote option on home page

4. Titan Systems

Why we LOVE the Titan Systems website:

✔Video on the home page
✔Mobile friendly design
✔Clear navigation

5. Fairlawn Tool Inc

Why we LOVE the Fairlawn Tool Inc website:

✔Active and high performing blog
✔Strong SEO signals for search engines
✔Mobile friendly design
✔Modern design aesthetic
✔Good use of white space

6. Lockheed Martin

Why we LOVE the Lockheed Martin website:

✔Mobile friendly design
✔Catchy messaging
✔Compelling Calls-To-Action
✔Strong SEO signals for search engines

7. Lear

Why we LOVE the Lear website:

✔Strong brand language
✔Mobile friendly design
✔Clear navigation
✔Catchy messaging
✔Video on the home page
✔Strong SEO signals for search engines

8. Viking Electronics (a site we designed)

Viking Electronics is a manufacturer of security and communication devices for your buildings, elevators, campuses, or an area of refuge.

Why we LOVE the Viking Electronics website:

✔Strong SEO signals for search engines
✔Strong brand language
✔Good use of white space
✔Clear navigation
✔Catchy messaging
✔Simple design
✔Modern design aesthetic
✔Mobile friendly design

9. Caterpillar

Why we LOVE the Caterpillar website:

✔Strong brand language
✔Catchy messaging
✔Clear navigation
✔Simple design
✔Modern design aesthetic
✔Mobile friendly design
✔Strong SEO signals for search engines

10. CST Tires

Why we LOVE the CST Tires website:

✔Video on the home page
✔Strong SEO signals for search engines
✔Strong brand language
✔Mobile friendly design
✔Clear navigation
✔Catchy messaging

11. FireRock Building Materials

Why we LOVE the FireRock Building Material website:

✔Trust-building features on home page
✔Active and high performing blog
✔Mobile friendly design
✔Compelling Calls-To-Action
✔Video on the home page
✔Strong SEO signals for search engines

12. Marion Body Works

Why we LOVE the Marion Body Works website:

✔Lead generating opportunities
✔Trust-building features on home page
✔Modern design aesthetic
✔Clear navigation
✔Catchy messaging
✔Simple design
✔Strong brand language
✔Compelling Calls-To-Action
✔Good use of white space
✔Mobile friendly design

13. John Deere

Why we LOVE the John Deere website:

✔Clear navigation
✔Compelling Calls-To-Action
✔Mobile friendly design
✔Catchy messaging
✔Strong brand language
✔Modern design aesthetic
✔Strong SEO signals for search engines

14. CCM Motorcycles

Why we LOVE the CCM Motorcycle website:

✔Good use of white space
✔Strong SEO signals for search engines
✔Get-a-Quote option on home page
✔Mobile friendly design
✔Clear navigation
✔Simple design
✔Modern design aesthetic

15. J C Bamford Excavators

Why we LOVE the J C Bamford Excavators website:

✔Modern design aesthetic
✔Strong SEO signals for search engines
✔Get-a-Quote option on home page
✔Mobile friendly design
✔Clear navigation
✔Simple design
✔Strong brand language
✔Compelling Calls-To-Action
✔Good use of white space

16. Johnson Controls

Why we LOVE the Johnson Controls website:

✔Good use of white space
✔Simple design
✔Mobile friendly design
✔Clear navigation
✔Strong brand language
✔Modern design aesthetic

17. Dupont

Why we LOVE the Dupont website:

✔Good use of white space
✔Strong brand language
✔Mobile friendly design
✔Clear navigation
✔Simple design
✔Modern design aesthetic

Websites built for manufacturing growth

A website that is designed to be visually strong and built to improve results is a strategic home base for successful marketing strategies in manufacturing. Use these 17 websites as a starting place for inspiration for your website and as cues for what makes a website that supports long term business growth.