Articles
7 Ways Industrials Can Use Video in Their Content Marketing Strategy
50 percent of consumers prefer video content over other forms of content like blogs, articles, or emails. Video is growing on every social media platform by leaps and bounds. We even watch videos WHILE we’re watching videos. While we all know that video is important, it can be hard for the small to mid-size industrial […]
Why Manufacturing Websites Aren’t Generating More Leads
You have a sharp looking new website and the best product in the market, but leads are not pouring into your inbox. You’ve experienced this frustration. You plan, you optimize, and you invest. And then nothing. Maybe your assumption is that the quality of your product should speak for itself and your 5-star reviews should […]
When Manufacturers & Technical Industries Need a Rebrand: 4 Things to Look For.
Manufacturers tend to operate in niche markets of complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics […]
Do Manufacturers Really Need to Be Blogging?
It seems like EVERY website is now blogging in 2019. eCommerce is blogging. The healthcare industry is blogging. Lifestyle brands are blogging. And now, more than ever B2B businesses are blogging. But do B2B businesses REALLY need blogs? Do B2B businesses even read blogs? Blogs have been around for a long time. We continue to […]
[PODCAST] Leveraging Audience Relationships with Samantha Forehand
Laura speaks with Samantha Forehand of Reality Works about using customer feedback to incorporate new product features and finding ways for engineers to build products based on real-time customer needs. Realityworks provides products and services to improve health through the use of interactive technology. Check out the full episode below, or by subscribing on iTunes […]
Explaining 2019 Manufacturing Website Trends
Stop and think for a second about how different your mobile device is today from 5 years ago. It’s a completely different machine, right? The physical shape has changed. The reason we use cell phones has changed and what we expect from a mobile experience is different than 5 years ago. Sure our devices have […]