2 Soft Marketing Skills That Will Make You Insanely Competitive

In marketing, you need technical skills and soft skills.

Technical skills are ones which are teachable and measurable, and these include things like data analysis and SEO.

Soft skills, on the other hand, are those that make you a good employee, colleague, and business partner.

In marketing, there are two soft skills that will help you come out on top. That’s right, today we’re talking about storytelling and research!

1. Storytelling

Everyone loves a good story, right?!

In order to convert more customers and increase your sales, you need to be able to tell a compelling story.

You need to be able to tell the story of your brand, but also the story of transformation that your audience is invited into.

The primary goal of any marketing interaction is the end result, usually being conversions into customers. To do this, you need to convince the potential customer why they should buy your product or service.

Simply illustrating the features of your product is not enough, and neither is just illustrating the benefits of your service.

Make things relatable to them.

You can make it relevant through storytelling. Science tells us that creating an emotional and character-driven story and telling it to your potential customers is a strong way to build a personal connection.

You want to tell a story that shows you understand their pain points, and that you know how to navigate the solution better than anyone else.

But to tell a good story to the right people you also need to have another competitive digital marketing skill: research.

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2. Audience Research

Research makes the difference between effective marketing and just spinning your wheels.

From product and audience research to finding out what your competitors are offering, being able to find out and analyze things will put you in a good position to make more money and grow your business.

Research might sound like something you’d rather outsource, but being an effective researcher will in turn make you a more effective digital marketer.

You want to be one of the first to find out the latest developments in the world of marketing and how to use that to your advantage, and so you need to know where to look to find things. Simply using Google searches won’t work, as you need to be able to work with large amounts of data very quickly, in order to extract the most useful information from it.

Think back to when you were in school or university and carrying out research for your big projects. While it might not have been fun at the time, it was crucial for the end result. So if you want to know what your customers want, and how to market your products, you’re going to need to know how to conduct proper and efficient research.

The best skills for digital marketing

If you want to be an effective and efficient digital marketer, you’re going to need to work on your soft skills.

Storytelling is a great way to connect people with your brand, and being able to research your customer base properly and find out what their problems are will allow you to tell the most effective stories, and become a better marketer in the process.

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