How To Advertise on $1/Day
Over the last year, traditional marketing through trade shows, print advertising, and even billboards has been negatively impacted by the pandemic in a significant way.
Luckily, it’s entirely possible to promote a small business across social media channels or Google for just $1 per day.
If your budget is tight, choose the platform that works best for your business.
You’ll want to go with the social channel where your target audience tends to congregate. Many companies find incredible success with Facebook, but inexpensive advertising certainly isn’t limited to that platform.
Retargeting Ads: A Great Starting Point
Retargeting ads focus on people that are familiar with your company and have spent time on your website.
Retargeting is inexpensive and efficient, and you can take comfort in knowing that your campaign will reach those who are familiar with your business and are actively considering a purchase, even though they have yet to make a decision.
Retargeting is terrific for small businesses with an audience of 1,000 followers or less. It’s the perfect place to begin for start-ups and companies that aren’t familiar with advertising.
When you put your advertising efforts into a retargeting plan for $1 per day, you’ll find a high return on investment for little cash down. Businesses with little digital marketing experience that may not have the budget to hire a professional will find that this is the best place to begin an advertising journey.
How to Launch Your $1 Retargeting Campaign
Launching a retargeting campaign is incredibly easy.
Social channels and search engine ad platforms have made it increasingly easy for businesses to set up an ad campaign without professional help.
Inserting the Necessary Code
You can start by setting up Facebook Pixel or a Google Ads tracking code on your website. Both of these tools feature a piece of code that you’ll insert on your site’s back end, making it possible to track users that visit your page.
For example, you’ve recently visited a website to purchase a new tent for a camping trip you’ve got coming up, and you leave without making a decision. Later that day, you happen to scroll through your Facebook news feed and see that same tent.
This isn’t a coincidence. It’s the Facebook Pixel and Google Ads retargeting at work.
Choose Your Retargeting Pages
Once you’ve set up the codes you want to use to retarget your visitors, choose the page (or pages) that you want to retarget your audience. A few great options include your selling page or a specific landing page.
Set Your Budget
Next, you’ll follow the options the ad platform gives you to set your budget. Make sure you select or manually type in $1 daily. You’ll also see the option to choose how long you’d like to run the ad, and you can pick the time that suits your marketing budget.
Remember, with retargeting ads (on most platforms), you can pause or stop the ad at any time. This option is helpful if you have to redirect your budget temporarily or if you want to reassess your targeting efforts.
Why Retargeting Works
Retargeting works well for businesses of all sizes but can help drive substantial traffic for smaller companies, whether they’re just starting or established among a specific audience. In reality, people that land on your website may not be ready to make a purchase.
This indecision is perfectly fine because it allows you to utilize retargeting to remind them about you several times without becoming intrusive. When they are ready to purchase what you’ve got to offer, you’ll be at the forefront of their memory.
Length of Time to Run a Retargeting Ad
Realistically, running a retargeting ad is something your business should consider a marketing necessity. You’ll want to do it consistently or when your budget calls for it. As your audience grows, you can easily adjust your ads to include new social followers and website visitors.
Retargeting takes a warm audience that’s already familiar with your company and creates a sales funnel specifically for that crowd. Every retargeted ad they see will bring them closer to making a purchase decision, and if you have your ads set correctly, it won’t take long.
Simplifying Your Advertising
Retargeting Ads for $1 per day make it possible for every business to launch the marketing strategy they need, driving website traffic and conversions.
Good luck with your new ad campaign!