Pick One: Pros & Cons of 10 Social Channels
There are so many social media channels out there, with more and more cropping up all the time.
Although this sounds like a great opportunity for marketers to reach a wider audience and create even more lead-generating content, it can quickly lead to being spread too thin and ineffective.
Here are 10 Channels; Now Pick ONE
Our advice? Just pick one (or maybe two) social channels where your audience spends time and engages with here.
If you’re wandering around not sure which social channel is best to spend your time on, here are some pros and cons of each.
Pro: LinkedIn is the go-to for professional businesses. It’s a great place to find new team members, as many people search for jobs through this platform.
Con: LinkedIn company pages tend to get less reach than personal profiles so it’s generally a good idea to put more focus on your personal profile and updates.
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Pro: Instagram is one of the most popular social media platforms. With people of all ages logging in every day, it has over 1 billion monthly users. It seems to be the one place to go to for every type of content, including photo, short and long form video, shoppable posts, and stories. This enables you as a marketer to create a well-rounded social media marketing strategy to grow your business.
Con: The downside to Instagram is the competition. Almost all businesses and brands are on Instagram trying to promote and sell their products, making it harder to stand out in the crowd.
Clubhouse
Pro: Clubhouse is a brand-new platform that allows users to share audio content. It is a bit like live streaming a podcast to your followers, who can also ask to join in. Because it is new, there is a huge opportunity to gain organic reach before it becomes saturated. However, the audio-only format does not fit in with every brand.
Con: Clubhouse exploded with popularity during the pandemic. Even though the app was just made available to Android users, engagement is steadily declining at the time of this article publication.
YouTube
Pro: More and more people are choosing to stream YouTube over mainstream TV. YouTube is the second largest search engine after Google, so you can easily optimize your videos for searches by adding relevant keywords.
Con: If video marketing is not your strong point, or you are struggling to think of relevant videos for your brand, YouTube is not the best option. Long form video also requires more time, energy, and resources to create.
TikTok
Pro: Tiktok has exploded in the past year. Users can create videos that are up to a minute long. The short form videos are easy to make, and capture people’s attention easily. Tiktok constantly has new trends coming up, and joining in with these trends can make your videos go viral.
Con: Not everybody has the personality or creativity to always be on video. TikTok rewards quick entertainment and that isn’t a fit for every business.
Pro: Twitter users are extremely active, with over 100 million users logging in at least once a day. This provides a huge reach for marketers to grow their brand.
Con: Twitter does not usually generate as many leads as other platforms due to the limited character space and nature of conversational media.
Snapchat
Pro/Con: If your audience is between 15-25, snapchat is your place to be. Therefore, if your audience is above this age range, you’re unlikely to reach them using this channel.
Pro/Con: Reddit consists of hundreds of forums where users can post while remaining anonymous. It has the highest percentage of news readers, but it can be more difficult to post photo and video content on there compared to other social media platforms.
Pro: Pinterest is well suited for e-commerce websites, or businesses that can create aesthetic posts to showcase their products or services. It is a search engine due to its SEO optimization, making it perfect for digital marketers to use. It allows a direct link to be added to every photo, so you can send potential customers to your landing page with just one click.
Con: Its downside is the need to create eye-catching photos in order to catch the user’s attention. It also has a much smaller user base than many of the other social media channels.
Pro: Facebook enables you to build a business profile, including all relevant details and links. It also has an incredible amount of reach, with around 2.6 million daily users.
Con: The downside to Facebook is that its users are predominantly above 25. If your ideal customer is younger, Facebook may not be the best social media platform to use.
Why Pick Just One?
Ignore the marketing noise that says you need to be on a lot of social media channels. It’s easy to waste time with little impact on social media. Our advice is to pick just one (or two) social media channels where your audience is engaged and then create content designed specifically for your audience on THAT channel. When it comes to social media, a focused approach is your best bet.
Laura is the founder of wpDuo. Laura has been working professionally to develop brands and design websites since 2003, during which time she has been honored with numerous industry awards. Laura has a passion for working with businesses and organizations to create brands people love. Connect with her on LinkedIn
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