Why Small Businesses Should Consider A Marketing Agency

In order to grow your business, at some point you’ll have to grow your marketing strategy.

Marketing gives you the ability to put your message in front of the right people, at the right time, in the right places in order to generate leads and sales.

You won’t reach your audience at the level you could be without a brand that resonates, and with multi channel, multi-medium marketing strategies.

Aspects of a Successful Marketing Strategy

Successful business growth not only requires a great marketing strategy but many marketing related skill sets that often aren’t overlapping and likely won’t be mastered by a small marketing department.

  • Content Writing
  • Graphic Design
  • SEO
  • Web Design and Development
  • Newsletters
  • Email marketing
  • Pay-per-click
  • Social Media Management
  • Video Production
  • Email automation
  • Lead generation
  • Public relations

Many companies hope that a small marketing staff of 1-5 people can cover these marketing strategies. While most marketers have several of these skills, no marketer is able to juggle all of the responsibilities above that lead to successful marketing campaign.

Cost Of Hiring A Marketing Staff

When planning your long term marketing growth, you have to make decisions based on ongoing costs and ROI.

Building your marketing strategy is an area where some businesses hire a marketing employee and others hire a marketing agency.

Even if you hire a marketing employee or a small marketing department to cover all of the above marketing strategies, the cost of doing so may not be worth it.

Hiring an actual staff person has its obvious benefits such as being able to be in person, act quickly, and having deep company familiarity.

But let’s look at the cost and ROI of hiring a single marketing professional:

Marketing Coordinator Salary + Benefits

Median Base Salary $51,000
Social Security $3,970
Retirement Contribution $1,868
Disability $467
Healthcare $6,592
Pension $3,269
Time Off $6,387
Total $73,553

Cost of Hiring a Marketing Agency

Marketing agencies typically work on a monthly retainer.

They build momentum by putting the parts in place that will create sustainable long term growth for your business.

They should have all the areas of expertise mentioned above so that they can strategize, design, and develop any content or campaigns that you need.

The benefits of an agency are that you get many marketing tools, software tools, and strategies for less than the cost of a typical marketing employee.

Monthly Marketing Cost: $2,500 – $5,000

Another benefit of hiring a marketing agency is the many logistical issues that can be avoided such as:

Paid training NO
HR issues NO
Office space changes NO
Additional overhead NO
Long ramp up to campaign NO

Hiring a Marketing Employee vs a Marketing Agency

Marketing Coordinator Total Cost $73,553
Marketing Agency Cost $30,000 – $60,000
Annual Cost Savings $43,553 – $13,553

These numbers depend on your actual business, your marketing needs, and the resources you already have in place.

When you compare the true cost of hiring an employee against the cost of a marketing agency, there may be significant cost savings in addition to the impact of having access to an entire team of marketing professionals with a wide variety of technical skills at a marketing agency.

What About Hiring a Marketing Manager?

If you’d like to see it another way, here is an infographic that explains a similar scenario with hiring a Marketing Director

Image courtesy of: https://www.intouch-marketing.com/blog


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