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It might be discouraging to realize that readers only spend 37 seconds on the average blog page. It’s time to shake things up and increase that time on page. Why Time On Page Matters “Time on page” is different from “session duration”. The first tells about the time spent on a single page, the other […]
Over the last year, traditional marketing through trade shows, print advertising, and even billboards has been negatively impacted by the pandemic in a significant way. Luckily, it’s entirely possible to promote a small business across social media channels or Google for just $1 per day. If your budget is tight, choose the platform that works […]
When we embarked on our content writing journey, we didn’t know what to expect. Between the last half of 2019 and the first half of 2020, we wrote 39 blog posts and generated 29,000 pageviews on our website. Along the way, we’ve learned some very valuable lessons about content marketing, which we wanted to share […]
The world of digital marketing is full of confusing acronyms: SEM, CPM, KPI, CTR… I could go on. In this post, we’re going to be looking at two of them in particular as we compare SEO vs PPC. Both are two sides of the same coin. SEO (search engine optimization) is the practice of driving […]
Your website is your brand’s calling card. It affects your reputation, sales, customer engagement, and more. But managing and maintaining an effective web presence requires time and technical expertise that’s better spent on your core business areas, sales, and growth. What goes into maintaining a high performing website? Here are 10 jobs a Website Management […]
You have built an amazing website. The design is gorgeous. It’s been optimized to be readable on every device. The content is perfect—it’s salesy without being too salesy and you are sure it will convert just about everybody who pays your site a visit. Unfortunately, without doing SEO, the likelihood that anybody will actually be […]
Having a website is very different from having a strong website that actually works. So what should you do when your website is underperforming? This can happen to a new site just as it can to an older site. You might think the only option is to buy a new one. Hold up. Getting a […]
