Articles
7 Ways Industrials Can Use Video in Their Content Marketing Strategy
50 percent of consumers prefer video content over other forms of content like blogs, articles, or emails. Video is growing on every social media platform by leaps and bounds. We even watch videos WHILE we’re watching videos. While we all know that video is important, it can be hard for the small to mid-size industrial […]
Why Manufacturing Websites Aren’t Generating More Leads
You have a sharp looking new website and the best product in the market, but leads are not pouring into your inbox. You’ve experienced this frustration. You plan, you optimize, and you invest. And then nothing. Maybe your assumption is that the quality of your product should speak for itself and your 5-star reviews should […]
When Manufacturers & Technical Industries Need a Rebrand: 4 Things to Look For.
Manufacturers tend to operate in niche markets of complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics […]
Do Manufacturers Really Need to Be Blogging?
It seems like EVERY website is now blogging in 2019. eCommerce is blogging. The healthcare industry is blogging. Lifestyle brands are blogging. And now, more than ever B2B businesses are blogging. But do B2B businesses REALLY need blogs? Do B2B businesses even read blogs? Blogs have been around for a long time. We continue to […]
Explaining 2019 Manufacturing Website Trends
Stop and think for a second about how different your mobile device is today from 5 years ago. It’s a completely different machine, right? The physical shape has changed. The reason we use cell phones has changed and what we expect from a mobile experience is different than 5 years ago. Sure our devices have […]
5 Smart Marketing Trends for Manufacturers Who Want to Grow in 2019
With each passing year, the tools, techniques, and needs of your audience changes, and 2019 is no exception. What can you do to stay on top of your market and customers? According to our new research and first-hand conversations with leaders in manufacturing and marketing, these 5 key trends are ones you’ll want to pay […]
The 6 Marketing Assets YOU NEED for Supercharged Advertising Results
When it comes to Digital Marketing, it can be tough to know what’s critical and what’s unnecessary. So I’ve developed a list of six marketing assets that you can develop to build foundational communication and start supercharging your marketing outcomes. Why these six? In my years of working to drive results online, there are common […]