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You’ve got the business off the ground! Your service is starting to get attention. Things are going nicely until suddenly… you plateau! Your current customers love you, but you can’t seem to continue to reach new prospects. Or worse yet, the new prospects you are reaching treat you just like everyone else in your industry – evaluating […]
Are your marketing efforts stagnating or non-existent? You’re not alone. Thousands of small- and medium-sized businesses have no marketing plan. The opportunities can be endless and puzzling, especially if you’re concerned about getting an immediate return on investment. And if you’re running the business, you likely have almost no time to devote to execution. When I […]
Your brand is how you represent and position yourself to your customers and staff. Your brand is how your customers perceive you and the values you express implicitly and explicitly. Your brand is everything from how you look to the experience you provide. It’s an ecosystem – living elements that work together to thrive or […]
Small business or large corporation, it doesn’t matter. There’s something you can do with social media, especially Facebook. It’s not just for kids hanging out. It’s evolved into a mass communications platform based around sharing and discovery. Think of it as a person-to-person voice where your company can micro-broadcast conversations with fans, prospects, and customers […]
Seems like as soon as Facebook users get used to a new look and layout, they go and switch it up again. While feedback to the new design is mixed, it’s looking like EdgeRank is going to be more critical than ever to get your posts to hit your fans’ Top Story space. What’s EdgeRank? […]
Stuck for ideas on what to post on your social media? Here’s three quick things you can do to maximize the potential for interaction and user engagement! 1. Ask Questions! Post a simple, relevant question to your industry or fanbase. This could be as basic as: Q: What’s your favorite thing about ______? Make it […]
Wondering where you should be focusing your social efforts? BuySellAds has put together a handy reference for understanding what your demographic audience is most likely to use to connect with your company. SEE ALSO: 3 Quick Tips for more Twitter and Facebook Engagement
Blogging, Facebook, and Twitter are great tools to build relationships between your business and customers – but in serving B2B clients, the dynamic is quite different from B2C. No longer are you talking to individuals or groups of friends; rather, you’re attracting the attention of people within the larger business, with varying levels of influence. […]