In business it’s easy to feel like everything is urgent. You want your business to be nimble, to move as fast as possible to be ahead of competitors, and to roll out the newest and best you have to offer. And you should! Innovation is one of the ways you can best stay ahead of […]

Branding is all about understanding the deep, nuanced ways in which it is designed and planned to resonate with your audience. Check out this infographic that demonstrates all the factors that make up top brands. You might be surprised at all that’s below the surface! Click to Enlarge: The Brand Iceberg So much about branding […]

There’s a right way and a wrong way to market your business effectively. At its best, marketing ignites the interest of your audience, communicates your core brand values, and demonstrates why you are a better fit for the customer than your competition. At its worst, it’s an expenditure that constantly falls flat and fails to […]

Audience is Everything One thing all successful brands have in common: they recognize that the customer experience and perceptions can be tightly controlled and planned in such a way that their brand is seen as the only correct choice for their customer base. When you understand customer base and what drives their purchase decisions, you […]

Branding is an ambiguous concept and so many companies don’t quite understand what it is, and why it is so critical to success. In my estimation, 9 out of 10 clients come to us first because they believe something to be broken in their marketing system. Something is out of alignment, and they’re not sure […]

It’s time to look ahead for your business’s marketing efforts. After years of rapid growth, 2016 was the year digital marketing spending finally passed TV and more traditional marketing approaches. The benefits are well-known; not only is it where more and more audiences are consuming content and spending time, but it’s an entirely trackable, metrics-driven […]

Designing a successful logo is a task many people value the importance of but usually take for granted due to its complexity. Building a respectable, memorable, and properly functioning logo is like linking train cars within a locomotive to get to the end destination. If one car link is broken, the remaining cars behind will […]

The last few months have been an exciting time for an array of social media platforms. With Facebook revealing more than 10 new updates, the introduction of Instagram stories, a new Message button on Twitter, and more, it can be somewhat of a challenge to keep up with all the new additions and features. It […]