Articles

Inbound Marketing vs. Digital Advertising. What’s The Difference?

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What Is Inbound Marketing? Inbound marketing is a type of digital marketing where businesses attract an audience with content and solutions they’re looking for and tailor a customer journey based around their current needs and interests. After attracting users to their website through various channels, inbound marketing continues to offer support, solutions, and reengagement that […]

What is H2H Marketing & How To Use It Successfully

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Recent advances in technology have drastically changed the way we do marketing. Businesses are increasingly adopting automation and AI technology in their marketing strategy, but is this actually helping? Automation, bots and AI technology save time and decrease workload, but customers miss out on the human interaction and relationships that are still highly valued. That […]