It’s time to look ahead for your business’s marketing efforts. After years of rapid growth, 2016 was the year digital marketing spending finally passed TV and more traditional marketing approaches. The benefits are well-known; not only is it where more and more audiences are consuming content and spending time, but it’s an entirely trackable, metrics-driven […]

Designing a successful logo is a task many people value the importance of but usually take for granted due to its complexity. Building a respectable, memorable, and properly functioning logo is like linking train cars within a locomotive to get to the end destination. If one car link is broken, the remaining cars behind will […]

The last few months have been an exciting time for an array of social media platforms. With Facebook revealing more than 10 new updates, the introduction of Instagram stories, a new Message button on Twitter, and more, it can be somewhat of a challenge to keep up with all the new additions and features. It […]

What’s currently happening in the world of branding, you ask? We’ve compiled a list of our favorite articles that include branding-related topics from the past few weeks. Happy reading! Here’s a look at our recent roundup: Budweiser Renames Its Beer “America” Have you heard the news? The well-known domestic beer, Budweiser, is updating its cans […]

Design trends change rapidly, and as web designers, it’s helpful to know what the current and upcoming trends are so you can stay ahead of the competition and exceed client expectations. Now that we’re officially four months into 2016, we are excited to share the latest modern design trends with you! Although it was hard […]

It seems as though there’s an ongoing conversation about whether businesses should be blogging or not. Companies are constantly wondering if writing a blog post several times a week is worth the extra time and additional effort. The short answer? Yes! Blogging on a persistent basis is an inexpensive (and rather easy) way to amplify […]

Setting Expectations and Limitations in a Design Brief Successful design implementation is about the whole, not the parts. If you wear a $2,000 suit with the wrong pair of shoes, you’ll be remembered for the shoes and not the suit. Inconsistency raises doubt, and doubt makes people wary.  Successful design means doing a few things really, […]