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Anyone that’s ever used the internet knows that having a killer website to showcase a brand and promote products and/or services is pretty darn important. What can we say? We’re suckers for extremely user-friendly and aesthetically-pleasing sites. While many assume the first step to starting the website construction process is actually designing the site, in […]
What’s currently happening in the world of branding, you ask? We’ve compiled a list of our favorite articles that include branding-related topics from the past few weeks. Happy reading! Here’s a look at our recent roundup: Budweiser Renames Its Beer “America” Have you heard the news? The well-known domestic beer, Budweiser, is updating its cans […]
Design trends change rapidly, and as web designers, it’s helpful to know what the current and upcoming trends are so you can stay ahead of the competition and exceed client expectations. Now that we’re officially four months into 2016, we are excited to share the latest modern design trends with you! Although it was hard […]
It seems as though there’s an ongoing conversation about whether businesses should be blogging or not. Companies are constantly wondering if writing a blog post several times a week is worth the extra time and additional effort. The short answer? Yes! Blogging on a persistent basis is an inexpensive (and rather easy) way to amplify […]
Setting Expectations and Limitations in a Design Brief Successful design implementation is about the whole, not the parts. If you wear a $2,000 suit with the wrong pair of shoes, you’ll be remembered for the shoes and not the suit. Inconsistency raises doubt, and doubt makes people wary. Successful design means doing a few things really, […]
What is UI/UX? In the mobile and web development world, UI/UX stands for User Interaction and User Experience. Clear as mud? Let’s simplify it down to their basic functions: For example, when a person is on a website or a mobile application and wants to view a photo of a product they are interested in […]
Apple or Google? Ford, Chevy, Toyota, or Honda? Coke or Pepsi? Or Mountain Dew? Every day, customers are making choices about the products and services to buy. Ask a user why they choose A vs B and she’ll tell you the logical reasons why A is superior – the specs are better, the technology is […]
Recently advertising firm RPA (Rubin Postaer and Associates) teamed up with USA Today to conduct an anonymous survey of more than 140 advertising and brand marketing agencies. The survey was conducted in order to gain a better understanding of the agency-client relationship, and that’s exactly what they received. The response to their very first question, “Which […]