Over the last year, traditional marketing through trade shows, print advertising, and even billboards has been negatively impacted by the pandemic in a significant way. Luckily, it’s entirely possible to promote a small business across social media channels or Google for just $1 per day. If your budget is tight, choose the platform that works […]

When we embarked on our content writing journey, we didn’t know what to expect. Between the last half of 2019 and the first half of 2020, we wrote 39 blog posts and generated 29,000 pageviews on our website. Along the way, we’ve learned some very valuable lessons about content marketing, which we wanted to share […]

It seems like EVERY website is now blogging in 2019. eCommerce is blogging. The healthcare industry is blogging. Lifestyle brands are blogging. And now, more than ever B2B businesses are blogging. But do B2B businesses REALLY need blogs? Do B2B businesses even read blogs? Blogs have been around for a long time. We continue to […]

Many businesses operate in niche markets or complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics build […]

The marketing funnel is a strategic approach to inbound marketing that moves your audience into the awareness stage and then walks them closer to your brand and becoming customers. Top of Funnel The role of the top of the funnel is to turn a cold audience into a warm audience. Creating awareness of your business […]