Articles
7 Ways to Get People to Spend More Time Reading Your Website Content
It might be discouraging to realize that readers only spend 37 seconds on the average blog page. It’s time to shake things up and increase that time on page. Why Time On Page Matters “Time on page” is different from “session duration”. The first tells about the time spent on a single page, the other […]
How To Advertise on $1/Day
Over the last year, traditional marketing through trade shows, print advertising, and even billboards has been negatively impacted by the pandemic in a significant way. Luckily, it’s entirely possible to promote a small business across social media channels or Google for just $1 per day. If your budget is tight, choose the platform that works […]
Lessons Learned From Writing 39 Blogs And Generating 29,000 Pageviews
When we embarked on our content writing journey, we didn’t know what to expect. Between the last half of 2019 and the first half of 2020, we wrote 39 blog posts and generated 29,000 pageviews on our website. Along the way, we’ve learned some very valuable lessons about content marketing, which we wanted to share […]
Do I Really Need to Be Blogging?
It seems like EVERY website is now blogging in 2019. eCommerce is blogging. The healthcare industry is blogging. Lifestyle brands are blogging. And now, more than ever B2B businesses are blogging. But do B2B businesses REALLY need blogs? Do B2B businesses even read blogs? Blogs have been around for a long time. We continue to […]
Why Some Websites Don’t Generate Very Many Leads
You have a sharp looking new website and the best product in the market, but leads are not pouring into your inbox. You’ve experienced this frustration. You plan, you optimize, and you invest. And then nothing. Maybe your assumption is that the quality of your product should speak for itself and your 5-star reviews should […]