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Recently advertising firm RPA (Rubin Postaer and Associates) teamed up with USA Today to conduct an anonymous survey of more than 140 advertising and brand marketing agencies. The survey was conducted in order to gain a better understanding of the agency-client relationship, and that’s exactly what they received. The response to their very first question, “Which […]
Knowing how to effectively promote your company through specific social media channels can be a challenge. What’s even tougher is knowing what to post and when to post it on each of the major social outlets. In 2015, you can expect to see a drastic shift in the marketing practices on Facebook, as well as […]
As 2014 comes to a close, it is with a full heart that the staff at Satellite Six would like to thank all of you for believing in us, encouraging us, and partnering with us throughout the past year and beyond. We absolutely could not have done any of this alone, and we sincerely appreciate […]
I’ve read quite a few articles lately about the proper places and times to post, the length of the hashtags that are the most successful, and where to place URLs in the post on social media to make them the most successful. While some of these recommendations could be true for some businesses, I believe that if […]
As Halloween is quickly approaching, you may or may not let your employees dress up for the day, the week, or even the entire month of October. But there are other marketing tactics that can be considered useful, depending on the nature of your business and the clients that you interact with on a day-to-day […]
A brand is just a logo – isn’t it? Not at all! Branding is effective because there’s so much more to it than simply your logo. Combined with great marketing, a powerful brand can differentiate you from your competitors and kick your perceived value up dramatically, to the point where consumers see you as the answer for your industry’s […]
Many times, I have clients that often ask me for easy ways to: Get more followers on Twitter Get more likes on Facebook Get more traffic to their Website All three can be answered quite simply in six words–give them a reason to visit. If your social media accounts or your website just sits there and collects […]
You’ve got the business off the ground! Your service is starting to get attention. Things are going nicely until suddenly… you plateau! Your current customers love you, but you can’t seem to continue to reach new prospects. Or worse yet, the new prospects you are reaching treat you just like everyone else in your industry – evaluating […]