Articles

Freedom Through Limitation

Posted by | Business & Marketing | View Comments »

Setting Expectations and Limitations in a Design Brief Successful design implementation is about the whole, not the parts. If you wear a $2,000 suit with the wrong pair of shoes, you’ll be remembered for the shoes and not the suit. Inconsistency raises doubt, and doubt makes people wary.  Successful design means doing a few things really, […]

Beginner’s Guide to SEO

Posted by | SEO | View Comments »

What Is SEO? SEO stands for “Search Engine Optimization” and can help make or break your website’s survival throughout the world wide web. By focusing on both front- and back-end optimization, SEO helps create an easily accessible website for both the search engines and the users to discover. Higher visibility leads to higher traffic rates which […]

How to Get the Most Out of Your Client Experience

Posted by | Business & Marketing | View Comments »

Recently advertising firm RPA (Rubin Postaer and Associates) teamed up with USA Today to conduct an anonymous survey of more than 140 advertising and brand marketing agencies. The survey was conducted in order to gain a better understanding of the agency-client relationship, and that’s exactly what they received. The response to their very first question, “Which […]