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In Wisconsin, we love our beer, so it’s no surprise that Eau Claire is home to many local breweries. With so many options, it can be hard to choose where to go next. We’re here to help. We’ve listed four of our favorite Eau Claire breweries in town, along with our favorite beers to try. […]
Table of Contents 1. Why Hire An Eau Claire Marketing Company? 2. Our 5 Favorite Eau Claire Marketing Companies 3. Hook’d Promotions 4. STOKES|HERZOG 5. Satellite Six 6. Resourceability 7. Marketing Edge 8. How Do I Choose a Marketing Company Working with a marketing company gives you access to areas of expertise that a small […]
Volume One just recently relaunched their home page and called it Pulling Together While Staying Apart in an effort to ‘connect the Chippewa Valley through the COVID-19 epidemic’. Replacing their typical coverage of local news, events, arts, restaurants, and culture is a website completely dedicated to resources, ideas, and collaborations to help Chippewa Valley residents […]
Using brand affinity as a tool for growth isn’t just for the for-profit private sector. Developing a brand that resonates with an audience is at the core of organizational momentum and long term relevance in any industry. Take the 5 below brand nonprofit and public brands for example. Each has a different audience, a different […]
Modern organizations have logo sets that can be placed in a variety of ways and represent different facets within a cohesive brand. Different logo versions or multiple logos may be used as part of that brand strategy. The University of Wisconsin Eau Claire (UWEC) has several different visual representations of the university and its activities. […]
Chippewa County is in West Central Wisconsin and is known for several things including its natural beauty, parks, and Leinenkugel’s beer. Because of its proximity to other cities such as Eau Claire (neighboring) and the Twin Cities (90 miles), it has access to important amenities that improve quality of life while maintaining a small town […]
The marketing funnel is a strategic approach to inbound marketing that moves your audience into the awareness stage and then walks them closer to your brand and becoming customers. Top of Funnel The role of the top of the funnel is to turn a cold audience into a warm audience. Creating awareness of your business […]
The City of Eau Claire JUST unveiled a new logo. Announced via the City of Eau Claire’s Facebook page, the new logo replaces an old logo that has been in place for over 20 years. The previous logo was hand-drawn by Brian Amundson who was the City Engineer at the time and has long welcomed […]