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I’ve read quite a few articles lately about the proper places and times to post, the length of the hashtags that are the most successful, and where to place URLs in the post on social media to make them the most successful. While some of these recommendations could be true for some businesses, I believe that if […]
As Halloween is quickly approaching, you may or may not let your employees dress up for the day, the week, or even the entire month of October. But there are other marketing tactics that can be considered useful, depending on the nature of your business and the clients that you interact with on a day-to-day […]
A brand is just a logo – isn’t it? Not at all! Branding is effective because there’s so much more to it than simply your logo. Combined with great marketing, a powerful brand can differentiate you from your competitors and kick your perceived value up dramatically, to the point where consumers see you as the answer for your industry’s […]
Many times, I have clients that often ask me for easy ways to: Get more followers on Twitter Get more likes on Facebook Get more traffic to their Website All three can be answered quite simply in six words–give them a reason to visit. If your social media accounts or your website just sits there and collects […]
You’ve got the business off the ground! Your service is starting to get attention. Things are going nicely until suddenly… you plateau! Your current customers love you, but you can’t seem to continue to reach new prospects. Or worse yet, the new prospects you are reaching treat you just like everyone else in your industry – evaluating […]
Are your marketing efforts stagnating or non-existent? You’re not alone. Thousands of small- and medium-sized businesses have no marketing plan. The opportunities can be endless and puzzling, especially if you’re concerned about getting an immediate return on investment. And if you’re running the business, you likely have almost no time to devote to execution. When I […]
Your brand is how you represent and position yourself to your customers and staff. Your brand is how your customers perceive you and the values you express implicitly and explicitly. Your brand is everything from how you look to the experience you provide. It’s an ecosystem – living elements that work together to thrive or […]
Small business or large corporation, it doesn’t matter. There’s something you can do with social media, especially Facebook. It’s not just for kids hanging out. It’s evolved into a mass communications platform based around sharing and discovery. Think of it as a person-to-person voice where your company can micro-broadcast conversations with fans, prospects, and customers […]