When Manufacturers & Technical Industries Need a Rebrand: 4 Things to Look For.

Posted by | Manufacturing | View Comments »

Manufacturers tend to operate in niche markets of complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics […]

[PODCAST] Leveraging Audience Relationships with Samantha Forehand

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Laura speaks with Samantha Forehand of Reality Works about using customer feedback to incorporate new product features and finding ways for engineers to build products based on real-time customer needs. Realityworks provides products and services to improve health through the use of interactive technology. Check out the full episode below, or by subscribing on iTunes […]

[PODCAST] Manufacturer Strategic Mix

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This week on Maker Marketing, I speak with Eric Boud of Rover Manufacturing Consulting. While I was originally interested in speaking with him due to his experience in helping manufacturers outsource to China, we touched on everything from the benefits of outsourcing vs insourcing, general marketing practice, and even how your HR and staffing efforts […]