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Industrial B2B buyer behaviors have dramatically shifted in the last decade and with that, successful industrial marketing strategies have shifted as well. Traditional marketing is lacking ROI and industrials who are looking to grow have to adopt modern marketing methods that are tailored to the B2B industrial sector. In order to align marketing with the […]
The Eau Claire Chamber of Commerce is at the center of the Eau Claire business community. Their vision statement is that they will be the leader in the progressive development of the Chippewa Valley through the efforts of the business community. An active Eau Claire Chamber of Commerce supports a growing business community and an […]
The NFBA serves the post frame industry which is made up of many professionals including builders, architects, manufacturers, suppliers, building material dealers, code and design professionals and engineers. They turn dreams and ideas into beautiful completed projects that will house businesses, organizations, animals, toys, and families for decades to come. Post frame buildings offer great […]
What Is Inbound Marketing? Inbound marketing is a type of digital marketing where businesses attract an audience with content and solutions they’re looking for and tailor a customer journey based around their current needs and interests. After attracting users to their website through various channels, inbound marketing continues to offer support, solutions, and reengagement that […]
In order to rank on Google for ANYTHING, you need to tell Google what your content is about. A Meta title and meta description are the beginning of how to indicate the topic of your content to search engines like Google. They also provide a direct and indirect way to target keywords you want to […]
Recent advances in technology have drastically changed the way we do marketing. Businesses are increasingly adopting automation and AI technology in their marketing strategy, but is this actually helping? Automation, bots and AI technology save time and decrease workload, but customers miss out on the human interaction and relationships that are still highly valued. That […]
What is Google My Business? Google My Business is a free directory tool that allows businesses to manage their online listing with Google. The Google My Business listing may show up when a company or service is searched on a Google platform. In this digital directory, a company can describe their services, manage reviews, share […]
