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With each passing year, the tools, techniques, and needs of your audience changes, and 2019 is no exception. What can you do to stay on top of your market and customers? According to our new research and first-hand conversations with leaders in manufacturing and marketing, these 5 key trends are ones you’ll want to pay […]
This week on Maker Marketing, I spoke with Travis Blomberg of WasteCap Resource Solutions about sustainability. He has a mission: to help manufacturers and businesses to stop thinking of byproducts of their activities as waste, and instead think of them as an opportunity, both in reducing costs by providing that byproduct to another organization, and […]
This week on the show, I sat down with Jeff Dykes of Northern Star Fire to get his take on lessons he learned in tailoring his marketing efforts to suit the needs of his customer base. We also explore how he was able to rapidly make inroads into international distribution. The Maker Marketing Podcast is […]
Have you ever said to yourself, “Self, I think we can step back from our marketing efforts right now. We’re doing so well we can’t keep up!” If so, you might benefit from some insights as to why this is the PERFECT time to be ramping up your marketing efforts. Listen to the full episode […]
When it comes to Digital Marketing, it can be tough to know what’s critical and what’s unnecessary. So I’ve developed a list of six marketing assets that you can develop to build foundational communication and start supercharging your marketing outcomes. Why these six? In my years of working to drive results online, there are common […]
You’ve launched a great new website. Those customers who know your brand love using it, but you’re barely putting a dent in getting new traffic to your site. All your traffic seems to be from the same places it always was, and after the initial excitement wore off the site it returned to its normal […]
Are you too busy to keep up with business books? No problem. Welcome to the latest in TLDR (Too Long, Didn’t Read) my ongoing series of book summaries, so you can spark some new ideas for you and your business in about as much time as it takes to drink a cup of coffee. The […]
Do you know your customer inside and out? Have you talked with him or her to understand what they “get” out of your brand? At the core of the Satellite Six brand philosophy is this: People don’t buy products. They buy better versions of themselves. Customers are often willing to spend more for a premium […]