Articles

Your Brand: An Iceberg

Posted by | Business & Marketing | View Comments »

Branding is all about understanding the deep, nuanced ways in which it is designed and planned to resonate with your audience. Check out this infographic that demonstrates all the factors that make up top brands. You might be surprised at all that’s below the surface! Click to Enlarge: The Brand Iceberg So much about branding […]

Stop Spaghetti Marketing!

Posted by | Business & Marketing | View Comments »

There’s a right way and a wrong way to market your business effectively. At its best, marketing ignites the interest of your audience, communicates your core brand values, and demonstrates why you are a better fit for the customer than your competition. At its worst, it’s an expenditure that constantly falls flat and fails to […]