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Ah, the mysterious world of Google AdWords. Frightening first initial thoughts of setting up and managing a Pay Per Click (PPC) campaign aside, there are a number of incredible benefits to using a Search Engine Marketing (SEM) platform, which include driving traffic to your website, growing your email list, and more importantly, increasing sales. That […]
By now you’ve probably seen or heard mention of the crowd-favorite Super Bowl commercial for Bai, read your social media feeds’ opinions of the political car ads, or even had enough of the various cell phone companies attempting to top each others’ ads as if it’s enough to make you want to switch providers. If the […]
Audience is Everything One thing all successful brands have in common: they recognize that the customer experience and perceptions can be tightly controlled and planned in such a way that their brand is seen as the only correct choice for their customer base. When you understand customer base and what drives their purchase decisions, you […]
Branding is an ambiguous concept and so many companies don’t quite understand what it is, and why it is so critical to success. In my estimation, 9 out of 10 clients come to us first because they believe something to be broken in their marketing system. Something is out of alignment, and they’re not sure […]
It’s time to look ahead for your business’s marketing efforts. After years of rapid growth, 2016 was the year digital marketing spending finally passed TV and more traditional marketing approaches. The benefits are well-known; not only is it where more and more audiences are consuming content and spending time, but it’s an entirely trackable, metrics-driven […]
Designing a successful logo is a task many people value the importance of but usually take for granted due to its complexity. Building a respectable, memorable, and properly functioning logo is like linking train cars within a locomotive to get to the end destination. If one car link is broken, the remaining cars behind will […]
As we begin to watch our “Year in Review” videos on Facebook, reveal our “2016 Best Nine” on Instagram, and listen to our “Top 100 Songs” on Spotify, it must also be time to post our Year in Review company infographic. Although media outlets can market 2016 as less than perfect, 2016 was a milestone […]
Internships are a supplementary experience throughout college. They provide real-world experience and help you find your individual niche to pursue. As a soon-to-be-graduate this December, I am ecstatic to have found the industry in which I hope to pursue upon graduation. Not only is it important to obtain internships before graduation, but it is just […]