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[PODCAST] Influencing Industry Mindset

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This week on Maker Marketing, we talk with Rose-Marie Brandwein about the RAPID Manufacturing Institute, and how they’re building community around Process Intensification. RAPID’s mission is to be thought leaders, and to change the mindset of organizations within the chemical manufacturing industry to understand why this process benefits several facets of a business. Along the […]

[PODCAST] Decoding Customer Stories

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This week on Maker Marketing, I was excited to have the opportunity to sit down with Jack Wilson of Box Latch Products. We talked about a number of philosophies core to his product and customer strategy. All these lessons revolved around one major idea, and that’s this: If you want to make something customers care […]