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This week on the show, I sat down with Jeff Dykes of Northern Star Fire to get his take on lessons he learned in tailoring his marketing efforts to suit the needs of his customer base. We also explore how he was able to rapidly make inroads into international distribution. The Maker Marketing Podcast is […]
Have you ever said to yourself, “Self, I think we can step back from our marketing efforts right now. We’re doing so well we can’t keep up!” If so, you might benefit from some insights as to why this is the PERFECT time to be ramping up your marketing efforts. Listen to the full episode […]
When it comes to Digital Marketing, it can be tough to know what’s critical and what’s unnecessary. So I’ve developed a list of six marketing assets that you can develop to build foundational communication and start supercharging your marketing outcomes. Why these six? In my years of working to drive results online, there are common […]
You’ve launched a great new website. Those customers who know your brand love using it, but you’re barely putting a dent in getting new traffic to your site. All your traffic seems to be from the same places it always was, and after the initial excitement wore off the site it returned to its normal […]
Are you too busy to keep up with business books? No problem. Welcome to the latest in TLDR (Too Long, Didn’t Read) my ongoing series of book summaries, so you can spark some new ideas for you and your business in about as much time as it takes to drink a cup of coffee. The […]
Do you know your customer inside and out? Have you talked with him or her to understand what they “get” out of your brand? At the core of the Satellite Six brand philosophy is this: People don’t buy products. They buy better versions of themselves. Customers are often willing to spend more for a premium […]
Are you too busy to keep up with business books? No problem. I’ve started a new series just for you – so you can get the gems from some great books in about as much time as it takes to drink a cup of coffee. The goal of this series is to give you some […]
In business it’s easy to feel like everything is urgent. You want your business to be nimble, to move as fast as possible to be ahead of competitors, and to roll out the newest and best you have to offer. And you should! Innovation is one of the ways you can best stay ahead of […]