Modern marketing strategies are becoming more automated and sophisticated every day. Marketing messaging has been automated for a long time… …but now that includes real time automated messaging. Companies can have automated robotic conversations with customers that move users through the funnel and pass them off to a human if needed at the right time. […]

50 percent of consumers prefer video content over other forms of content like blogs, articles, or emails. Video is growing on every social media platform by leaps and bounds. We even watch videos WHILE we’re watching videos. While we all know that video is important, it can be hard for the small to mid-size industrial […]

You have a sharp looking new website and the best product in the market, but leads are not pouring into your inbox. You’ve experienced this frustration. You plan, you optimize, and you invest. And then nothing. Maybe your assumption is that the quality of your product should speak for itself and your 5-star reviews should […]

Manufacturers tend to operate in niche markets of complex industries. Most of the energy of your communication and messaging work is focused on communicating technical specifications and product information. And in some cases, the product itself CAN be the brand. If your product is simple yet durable, then your company hopes that those product characteristics […]